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¡Pura Vida!

In Costa Rica, ¡Pura Vida! is a phrase used by Ticos (Costa Ricans) on a daily basis. It means pure life,” or “simple life,” and not only is it a slogan, it's a lifestyle. ... If someone says hello or goodbye, you can say Pura Vida back. If someone asks how you are, you can say Pura Vida, meaning you're doing well.

Last week we had the pleasure of visiting Costa Rica, and did not miss out on the chance to get some amazing shots in with some Buttawear "wears"! To say we had an amazing time is an understatement.

While, in fact, it does make it a lot easier to enjoy the purity of life, when everyday is an amazing 90 degrees, and your view is filled with a beautiful ocean and palm tress.. The mindset and philosophy does go hand in hand with Buttawear. No matter how stressed and hectic life does get, every-day above ground is a good day indeed! A chance to appreciate the "present" for what it truly is... A gift!

Here's to another day,

¡Pura Vida!


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