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Entry 2

vul·ner·a·bil·i·ty

noun

  1. the quality or state of being exposed to the possibility of being attacked or harmed, either physically or emotionally.

This is a noun that I have to come to terms with. When building a brand it is a term that has to be obsolete. No room for it. Especially in todays ever changing world with the crazy and still current impact the internet is having on it.

My goal is to deliver honest, original and authentic content to establish who and what Buttawear is as a brand and what it and myself stands for moving forward. And if I am being honest, in my earlier attempts I lost myself completely! Who am I? Why am I here? What is Buttawear? Why am I even doing this? Im sure you can relate. That is the foundation of the brand. Being human.

One thing I have learned is that no matter how hard I try this will not be perfect and will never please everyone, (Very valuable lesson), however, within that lesson it is important to continue to at least TRY no matter what, for that is the human condition and there is no escaping that no matter how much technology changes.

So here I am. human. vulnerable. And trying. This much I do know.

Heres to the journey.

Buttawear.


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