gen·u·ine: /ˈjenyo͞oən/
adjective : truly what something is said to be; authentic. "each book is bound in genuine leather"/ (of a person, emotion, or action) sincere. "a genuine attempt to delegate authority"
I feel like genuinely genuiousness (is that a word?) is a rare trait few people choose to share. I would like to think every piece of work I out out is sincerely genuine to the best of my abilities. Of course I fall short sometimes, because well, no one is perfect.
As a product, a brand and more importantly as a human, I try to be as genuine as possible in everything I do, for better or for worse. I guess that is the inner beauty of life.. at the end of the day, its all about the great virtue. Whatever is right or wrong, if you genuinely believe it to be true, I say you should go after it and do it boldly!
Cheers,
Buttawear.