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The Cool..

"Trends are temporary, but cool is forever!" - Steve Stoute


Cool, much like beauty is subjective and in the eye of the beholder. But there are, however, few qualities that many can agree that make something cool, otherwise, how else would we know that it is even considered cool to begin with.


The feeling it gives you? Well, yes, I actually do agree with that. A product, brand, or a person can absolutely give you a feeling of coolness without ever a word being spoken.

It can be symbolic, such as a pair of sunglasses or more direct such as the actions of someone who possess charismatic qualities with how they communicate and carry themselves.


Cool can also be fleeting, such as the example of a counter culture being cool, until that very culture becomes too mainstream and suddently morphs into the very thing it was countering to begin with! HA!


The point I'm trying to make is: While I would like Buttawear to become a tribe with like minded individuals that resonate with certain commonalities, there is NOTHING cooler than being authentically, unapologetically, yourself, albeit your best self! - Come as you are.


"Be cool, Being Yourself" -Buttawear.




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