I had a great conversation with a colleague/friend the other day about the definition of luxury.
The short definition is:
lux·u·ry
/ˈləkSH(ə)rē,ˈləɡZH(ə)rē/ - the state of great comfort and extravagant living.
But to dig a little deeper, luxury could simply be boiled down to, well, time. In my experience working in luxury hotel environments, Ive noticed that luxury is never rushed, hurried or panicked.
Luxury is intentional. Luxury products such as Hermes, Rolls Royce, Louis Vuitton etc.. source their finest products, assemble them with the upmost quality and intention simply because, aside from great talent and skill, they also have the time.
People may claim that time is money, or that money equals luxury, but I believe luxury equals time; And that is also among my goals: The ability to be afforded the time to enjoy life at an optimum level, but not only relaxing and leisure time, also to give said time to others that may deem it helpful and efficiently useful.
After all, a Hermes bag, Rolls Royces, and especially money, can be replaced.
Time, cannot.
Cheers,
Buttawear.